Press Release Writing Tips

Press Release Writing Tip No 1.

Know your target audience. You can't generically make a pitch that will sell everything to everyone. Figure out the people you're trying to target and write your release with them in mind.

Press Release Writing Tip No 2.

Find an angle to pitch. Look for an original angle to sell the story. Is it human interest? Is it a revolutionary product? Will it save people money? Answer the question: Why should people care about what you’re doing or selling?

Press Release Writing Tip No 3.

Keep it simple. Press releases need to be well written and articulate your message in a clear, straightforward way. It does not need to be long. Be careful not to kitchen-sink it with too many facts, figures and information. Edit yourself.

Press Release Writing Tip No 4.

Write it like an article. Your news release should be written so well that an editor could just take it and publish it.

Press Release Writing Tip No 5.

Be watchful of spelling and grammar. Nothing says amateur more than spelling and grammatical errors. Make sure you proofread carefully for mistakes. Run the release through a spell check program.